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Our story: From Colombian startup to international Led display company

At LED MASTER, we want to share our journey with you - a story of vision, perseverance, and constant innovation that has taken us from Colombia to establishing a growing international presence in the world of visual display solutions.

The Starting Point

It all started with a passion. Our founder, Silvio Zuluaga, always had an eye for identifying transformative technologies. In 2006, during one of his research trips, he discovered the potential of Led displays when this technology was just emerging in the global market. What began as Party Time, a pioneering event production company, naturally evolved toward an increasing specialization in visual technology. The first major milestone came when we implemented the first LED display for a reality show in Colombia, a challenging project that set the path forward.

The Team Driving LED MASTER

What makes an Led display much more than a technological device? The people behind each project. In 2018, LED MASTER defined a clear mission: to turn every pixel into an opportunity to create impact. Our multidisciplinary team brings this vision to life every day. We've built an ecosystem where technology and human talent enhance each other. The strategic vision of Alejandro Amortegui, partner and General Director for Colombia, and the technical knowledge of Silvio Zuluaga have been fundamental in conquering highly complex projects. Angela Cinturia, our marketing director, discovered her passion for visual technology when she met Silvio during a trade show in Italy in 2003. Today she leads our communication strategies and has been a key architect of our brand identity. But the magic happens when all our areas work in perfect synchrony:
  • Our sales team doesn't just sell products – they advise and build lasting relationships based on trust and tangible results.
  • Our logistics department orchestrates precise movements to ensure every component arrives on time. The production and installation specialists transform metal structures and Led modules into visual experiences that captivate audiences, consistently exceeding industry standards.
  • Our technical service team, our backbone, ensures that each installation functions perfectly for years, with immediate support when needed.
Together, we don't just distribute technology – we create visual experiences that transform spaces and connect audiences with brands.

Our International Expansion

In 2022, we marked the beginning of a new chapter with the opening of operations in Canada. Shortly after, we established The LED MASTER LLC in Orlando – a strategic location to serve markets across North America, Central America, and the Caribbean.

Our Commitment

With a presence in five countries and over 17 years of experience in the audiovisual industry, we remain committed to innovation and excellence. Each project is an opportunity to demonstrate why so many companies trust our Led solutions for their visual communication needs. We invite you to discover how our LED displays can transform your visual communication strategy.
LED MASTER – Creating High-Impact LED Experiences
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